CIU's primary research in consumer products & services is in charge of taste and new preference research. Millions of businesses exist due to the individual's taste difference and affordability, and new businesses continue to flourish in the market because they are able to introduce new preferences at affordable prices. CIU's secondary parameter in consumer products & services is new trend introduction analysis & research. Many individuals are sceptical to accept a new trend due to mindsets and habits but when new taste and preference are matched this is no longer a hurdle to anyone. Our research at the lower segment of society reveals that education and cost/affordability is the greatest barrier. But the vast majority of the global population come from the lower segment of society, thus, it again depends on the type of consumer products or services which the producer is tailoring or catering for in general.