Automotive is a sector where the customer gets the real feel of the product. Knowing this and the most important aspect apart from comfort which is fuel economy, CIU's research is primarily on safety, speed, comfort, controlled wear & tear and maintenance reduction. Cost efficiency can be justified based on the above mentioned criteria fulfilment. Secondary research is on next breed of automobiles which are totally safe and comfortable to travel. Since this is a sector with many players globally we do not wish to disclose any other details in this sector.